A Gentlemen’s Call: Wood Craftsman Finds His Calling in the Rockies A Gentlemen’s Call: Wood Craftsman Finds His Calling in the Rockies
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A Gentlemen’s Call: Wood Craftsman Finds His Calling in the Rockies

by GOOD Partner

March 29, 2013

This message is brought to you by our partner, Ketel One Vodka

Many might consider 4 million acres of pine trees killed by beetles as a lost cause, but for Clay’s business, The Azure Furniture Co., the pinewood in America’s Rocky Mountains was an opportunity. The craftsman and his team began building everything from office furniture and cabinetry to dining room tables and home décor with this abundant natural resource, which many considered as unusable. The results are designs that are eco-friendly and also can sell for an approachable price. By harvesting the beetle-killed trees, The Azure Furniture Co’s process reduces the chance of forest fires in the Rockies and allows the remaining trees to thrive, grow and rebuild the ecosystem around them.

The five finalists were all rewarded with an exclusive Ketel One and Tumi mixology set. Take a look at their ideas here.

First image via Ketel One, images of Corbin Clay via Vice

Join the conversation on Twitter with @KetelOne and @GQMagazine, use the hashtag #KetelOne and #GentlemansCall. Visit Ketel One on Facebook.

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A Gentlemen’s Call: Wood Craftsman Finds His Calling in the Rockies