A GOOD Experiment
A year ago, I came to GOOD to help the company with its effort to establish a community, rather than just an audience. As I saw it, GOOD's view—once controversial—that living well and doing good weren't mutually exclusive, had become part of the mainstream. How could GOOD take the next step and translate that into impact?
How to accomplish impact certainly isn't obvious. The landscape is littered with companies that have failed to do it. Those that have survived have done so through becoming a neutral platform: whatever cause you have they will help you support. But at GOOD, which represents the values of global citizens, neutrality isn't an option.
So our big, hairy, audacious goal is to build a vibrant community of doers that are making a difference in the world. By creating a place where people gather and share their creative actions, we are taking the world on. We can get over the humps of "I don't know how to get started" and “I don’t have anyone to do this with.”
But we don't want to stop there. We really want to know if this can be applied to global issues and not just local ones. So we have created the Global Action Experiment, and here is where we need your help.
Hypothesis: Taking action connected to countries other than your own, whether you are educated about it or not, will make you care more about issues that country is facing, aka become a better global neighbor.
Procedure: Create an environment where people can celebrate the actions they are taking and encourage global neighboring actions. Assess attitudes before and after action is taken.
The Global Action Experiment will take place over the next 2 months through the following steps:
- Collect ideas about how to creatively take action to become a better global neighbor
- Identify what drives people to action via editorial, taking action with a friend, etc.
- Measure how many people participate and track their experience and attitudes once they have participated.
Here are some Global Action examples:
- People pledging their birthdays for clean drinking water
- Seniors teaching English to kids in Brazil via video chat
- Software developers creating software to power micro-financing
- Mothers donating their breast milk to infants around the world
- Individuals attempting to live on $1.50/day to build empathy for the world's poorest
- Consumers using their purchasing power through “buy-one give-one” programs to help others
- Designers empowering small businesses in other countries by designing goods they can produce
- Children exchanging art to connect to each other
What other ideas are out there? Have you done something that makes you a better global citizen? Or know someone who has? If so, please share your story, email it to us at email@example.com or leave a comment on this article.
Craig Ogg is the Head of Community, GOOD.is
Syrian Refugee Women Learn Self-Defense with Predictably Badass Results Two Arab-American women hope to empower Syrian women fleeing their home country’s conflict with physical training and emotional healing.
Achilles’ Password: Online Security’s Susceptible Straggler These new technologies promise to make your vulnerable passwords obsolete.
Guess Which Wealthy Country Can't Guarantee Access to a Basic Human Need? This week, Detroit's neediest had their water turned off. Here's what you can do about it.
If More Couples Smoked Weed, Would There Be Less Domestic Violence? Spouses who smoke weed are less likely to inflict physical, sexual, or psychological harm on their significant other.
Better Living Through Science: Women in STEM A look at pioneering women in fields of science, technology, engineering, and mathematics.
How You Type Says a Ton About Your Emotional State This new computer program can see right through your poker face.
Let’s Do More. A Call-to Action by Gap CMO Seth Farbman Data shows that 24% of the 21 million Americans making minimum wage are working in retail, and 64% of those are women.
Meet the Self-Proclaimed President of Colombia’s Hottest Music Trend Champeta started as an outsider Afro-Colombian folk movement. Now it's taking over the country.
Cryptocurrency Regains its Reputation in Paradise Can a renowned tourist hub in Bali become a bitcoin wonderland?
Can a Miracle Fruit Overcome its Unsavory Reputation? Conservationists, farmers, and nutritionists are singing the praises of the breadfruit. If only it didn't taste so bad.
New App Could Tackle Hunger, Will Help You Find a Good Deal PareUp wants to connect food purveyors to thrifty consumers looking to score deals on unused, but still edible, items.
My Postpartum Blues Don’t Mean I’ve Failed at Motherhood Want to help mothers dealing with postpartum depression and anxiety? Try listening, not judging.