A GOOD Experiment
A year ago, I came to GOOD to help the company with its effort to establish a community, rather than just an audience. As I saw it, GOOD's view—once controversial—that living well and doing good weren't mutually exclusive, had become part of the mainstream. How could GOOD take the next step and translate that into impact?
How to accomplish impact certainly isn't obvious. The landscape is littered with companies that have failed to do it. Those that have survived have done so through becoming a neutral platform: whatever cause you have they will help you support. But at GOOD, which represents the values of global citizens, neutrality isn't an option.
So our big, hairy, audacious goal is to build a vibrant community of doers that are making a difference in the world. By creating a place where people gather and share their creative actions, we are taking the world on. We can get over the humps of "I don't know how to get started" and “I don’t have anyone to do this with.”
But we don't want to stop there. We really want to know if this can be applied to global issues and not just local ones. So we have created the Global Action Experiment, and here is where we need your help.
Hypothesis: Taking action connected to countries other than your own, whether you are educated about it or not, will make you care more about issues that country is facing, aka become a better global neighbor.
Procedure: Create an environment where people can celebrate the actions they are taking and encourage global neighboring actions. Assess attitudes before and after action is taken.
The Global Action Experiment will take place over the next 2 months through the following steps:
- Collect ideas about how to creatively take action to become a better global neighbor
- Identify what drives people to action via editorial, taking action with a friend, etc.
- Measure how many people participate and track their experience and attitudes once they have participated.
Here are some Global Action examples:
- People pledging their birthdays for clean drinking water
- Seniors teaching English to kids in Brazil via video chat
- Software developers creating software to power micro-financing
- Mothers donating their breast milk to infants around the world
- Individuals attempting to live on $1.50/day to build empathy for the world's poorest
- Consumers using their purchasing power through “buy-one give-one” programs to help others
- Designers empowering small businesses in other countries by designing goods they can produce
- Children exchanging art to connect to each other
What other ideas are out there? Have you done something that makes you a better global citizen? Or know someone who has? If so, please share your story, email it to us at firstname.lastname@example.org or leave a comment on this article.
Craig Ogg is the Head of Community, GOOD.is
The Vision for a 21st Century Drive-in Way out in West Texas, a grand plan for a drive-in movie theater promised to invigorate an entire community.
A New Social Network for Marijuana Users So stoked on that joint that you just have to share it with the world? There’s an app for that.
A $113 Million Idea Conquering the World is a Beautiful Thing to Watch A hypnotic data visualization of the spread of one of history's most viral phenomenons
Spreading the Word on High-Impact Nonprofits, a Dollar a Day A site created by volunteers and a Kickstarter founder offers you a small way to support innovative philanthropic organizations.
The Show Must Go On An interview with Tig Notaro Tig Notaro on comedy, creativity, and cancer.
5 of Rory’s Favorite Books That Perfectly Explain Gilmore Girls Rory Gilmore, a rolemodel for a generation of bookish young women, expressed herself best through literature.
Vermont Farmers Pilot a Whiz-Bang Solution to Fertilizer Pee-cycling saves water, feeds plants, and helps low-income farmers. What’s not to love?
Freelance-Friendly Cities Being your own boss has never been so affordable. Work-Life Balance: What makes a Freelance-Friendly City?
This Yoga-in-Schools Program Just Raised $31,000 in Crowdfunding R.I.S.E. introduces Bay Area teens to yoga, to help with self-image, grades, and other adolescent nightmares.
A New Olympics Just For Nomads Playing polo with a 100-pound goat carcass to save nomadic culture and build national pride in Kyrgyzstan.
New Detroit Program Trades Houses for Literary Excellence Write a House names Brooklyn poet Casey Rocheteau as first recipient of free home in Detroit
A Chance in Hell Yaks, America, and The Apocalypse Up against an $88 billion beef industry, it takes a leap of faith to raise yak in the United States.