zines need love too!
Boys of Summer: #Boyhood & Rich Hill, are new films about boys in rural America fending for themselves #movies #film  →
B the Change: Support Conscientious Businesses B the Change: Support Conscientious Businesses

B the Change: Support Conscientious Businesses

by B Corporations
November 28, 2012

From Warby Parker, the eyewear company which enables everyone who buys a pair for themselves to give a pair to someone in need, to Etsy, the online marketplace where that empowers anyone to be an entrepreneur, a new community of companies are stepping up to clarify that their priorities are not just making profits but also making a better marketplace. 

These businesses, and 650 others like them—including folks you know like Ben & Jerry’s, Patagonia and Seventh Generation—are Certified B Corporations, a new type of company using the power of business to solve social and environmental problems. Think of B Corps like fair trade but for the whole business, not just a bag of coffee; B Corps are certified to create higher quality jobs, improve quality of life in our communities, and address some of society's most challenging environmental problems.

It's hard to argue with those priorities and everyday consumers can help encourage their wider adoption by spending conscientiously throughout the year. But there are other ways to advocate for better business, too, including: 

  • Help pass laws that give companies the legal protection to be purpose-driven not profit-driven. We’ve already passed laws in 12 states, but have 38 to go. Sign the petition.
  • Spread the word about a better way to do business. Friend or follow a B Corp or two.
  • As holidays approach, buy a gift that gives back and shop for B Corps on

For more ideas, and to tell us yours, visit

Join the discussion
  • This Tree Produces Forty Types of Fruit The living, edible art of Sam Van Aken's grafted stone fruit experiment
    Maxwell Williams
  • Dear 14-Year-Old Me The intuitive, emotional side of yourself guides your experiences and shapes how you learn. You grasp information viscerally, which can make traditional schooling a little bit harder for you.
    Tiffany Persons
  • Danish Architects Reimagine the Zoo The search for a more ethical wildlife park
    Caroline Pham
  • Learning to Farm Fish Responsibly Breakthroughs in aquaculture are winning over longtime skeptics.
    Kelly McCartney
  • Stories for Boys Sundance-winner Rich Hill picks up where Linklater left off.
    Joshua Neuman
  • The Human Side of Spam Spanish photographer Christina de Middel smudges fact and fiction with her staged images of Russian widows and Nigerian lawyers in distress.
    Caroline Pham