Can Highway Farmers' Markets Beat Rest Stop Food? Can Highway Farmers Markets Beat Rest Stop Food Can Highway Farmers' Markets Beat Rest Stop Food? Can Highway Farmers Markets Beat Rest Stop Food
The GOOD Life

Can Highway Farmers' Markets Beat Rest Stop Food? Can Highway Farmers Markets Beat Rest Stop Food

by Amanda Hess

June 22, 2011


But most Massachusetts farmers are not taking to the streets. This year, the state expanded the farmers' market program from 11 rest stops to 18. As of April, though, only five of those stops had managed to court vendors. And the Framingham Plaza market's June offerings probably won’t succeed in keeping hungry travelers out of the nearby McDonald’s. The early season honey, preservatives, and $4.50-a-pint strawberries are fine for stocking the fridge, but they don’t exactly make for a convenient lunch for the road. Later in the season, reinforcements will arrive: squash, blueberries, dog biscuits, corn, pumpkins, pies, apples.

For now, Framingham's fast food giant still gets more customers than the local stands. But setting up shop along the highway has given the farmers access to an entirely new market.

Photos by Matthew Beck

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Can Highway Farmers' Markets Beat Rest Stop Food? Can Highway Farmers Markets Beat Rest Stop Food