Can Transparency Solve the Boba Guys' Profit Problem?

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Can Transparency Solve the Boba Guys' Profit Problem? Can Transparency Solve the Boba Guys' Profit Problem?
Business

Can Transparency Solve the Boba Guys' Profit Problem?

by Andrew C

November 10, 2011

While Bin is traveling in Taiwan (watch Bin dancing here!), Andrew will continue the conversation on the profit motive. We are also working on securing a consistent home base to complement our mobile operations. The poster above is from our first public event.



The first comment (thanks Ronan!) does require more definition—specifically, the exact meaning of “rewarding”— but it summarizes the situation quite succinctly.

Similarly, we also saw several people including Sarah use the old adage, “you can’t serve two masters.”

Our response puts the two thoughts together: What if the “master” was transparency instead of profit maximization or social responsibility? Can the market reward businesses who emphasize transparency?

We hope the market can and will reward companies who strive for transparency. Transparency leads to trust and trust is a proxy for certainty—and we believe the market does reward certainty.

Therefore, we have decided to make our business model as transparent as possible. That is the purpose behind our profit question to the public. It is why we openly share our list of ingredients. Our mission remains the same—to share our passion of boba with the world—but how we do it is just as important. It may not work for every business, but it aligns well with our values.

We know our response does not directly address what we should do with our profits, but we felt that any other answer may misrepresent our response. What we (or other businesses) do with our profits is inevitably polarizing, so the best we can do is to engage openly with the public. Hopefully, our fans and readers value transparency as much as we do. Before we continue this conversation and reveal where we’re putting our profits, we’ll have Bin update us on his trip in our next post.

See you next week!

You can Meet the Boba Guys each Monday.

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