Celebrity Twitter Blackout Fails at AIDS Fundraising Digital Life Sacrifice AIDS Fundraiser Falls Way Short

Maga-
zines need love too!
Palestinian hip-hop group DAM has a message for the patriarchy http://t.co/qSSPhCLA5n http://t.co/RrA9MpisfL
Celebrity Twitter Blackout Fails at AIDS Fundraising Digital Life Sacrifice AIDS Fundraiser Falls Way Short Celebrity Twitter Blackout Fails at AIDS Fundraising Digital Life Sacrifice AIDS Fundraiser Falls Way Short
Business

Celebrity Twitter Blackout Fails at AIDS Fundraising Digital Life Sacrifice AIDS Fundraiser Falls Way Short

by Alex Goldmark

December 4, 2010

Glam macabre doesn't bring in the dollars on social media.

Lady Gaga is still dead, on Twitter anyway. And she'll stay that way until her fans pony up, which isn't happening right now.

Earlier this week we covered a celebrity campaign to raise $1 million for World AIDS Day spearheaded by Alicia Keys' charity, Keep a Child Alive. The Digital Life Sacrifice fundraiser consists of 18 mostly A-list celebrities going silent on social media, including Facebook and Twitter, until their fans donate $1 million to the overseas AIDS outreach work of Keys' charity. The idea is Kim Kardashian, Justin Timberlake and friends die on Twitter to encourage you to help preserve the life of children with AIDS. But it's not working. More than a day after the campaign started and they are still well under 20 percent there according to the charity's website.

Maybe the message doesn't come across so well in 140 characters.

The only content for Lady Gaga's 7 million twitter fans over the past day has been different versions of this:

@ladygaga is dead. I will sacrifice my digital life to fight HIV/AIDS. No more tweets little monsters until we #BUYLIFE http://bit.ly/bQjboo

Or ...

@ladygaga is stil dead. She sacrificed her digital life to fight HIV/AIDS. So no more updates until we #BUYLIFE ht http://twitpic.com/3bwia7

Recently on GOOD