Entrepreneurs Change the Game: A Snapshot of Boba Guys Iteration

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Entrepreneurs Change the Game: A Snapshot of Boba Guys Iteration Entrepreneurs Change the Game: A Snapshot of Boba Guys Iteration
Business

Entrepreneurs Change the Game: A Snapshot of Boba Guys Iteration

by Bin , Andrew C

March 21, 2012

Here is how we taste tested our almond jelly. We tried various formulas with a wide spectrum of ingredients. Although we tried various homemade jellies for two weeks straight, we never grew tired of it!

Our partnership with Five Mountains Tea may be our biggest accomplishment to date. When we first introduced our boba milk tea, we were ecstatic about our ingredients: handmade syrup, milk from a local organic dairy farm, Straus, and hand-prepped tapioca pearls.

However, we could never talk about the tea the same way we talked about our other ingredients. We are now even more confident that our drink is the highest quality around, all without changing the price of our product. We will go into this aspect of our business in more detail later, since we learned a ton about the tea trade and our own business model during the experience.

Entrepreneurs should not be afraid to make changes to their business. However, in our opinion, it is critical that your customers see the changes coming. All three of the changes we were telegraphed months ago, including our reformulation, which was done very publicly. We may fall flat on our face one day when a change doesn’t pan out, but we feel that the risk is worth it as long as you set expectations with a clear road map.

The Boba Guys share their adventures in food enterprise every Monday.

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