Excellent New Government Guidelines Will Make Greenwashing a Lot Harder Excellent New Government Guidelines Will Make Greenwashing a Lot Harder
Social Innovation

Excellent New Government Guidelines Will Make Greenwashing a Lot Harder

October 9, 2010

So let's say your detergent comes in a package that says "Biodegradable!" Sounds great, right? But what does that mean, exactly? Does it decompose in 3 months? Three decades? This is the rampant problem of "greenwashing": marketers using misleading labels to make customers think their products are "eco-friendly," or whatever, when they're not.

This week, the Federal Trade Commission did us all a favor. It announced it's working on a new set of guidelines that will ensure the labels on the stuff we buy follow common sense. Among the proposed changes: Marketers shouldn't use labels like "green" or "eco-friendly" because they're too vague; if something's labeled as "biodegradable," then the entire package should "completely break down and return to nature" within a year; and if something's called "non-toxic" it should be non-toxic for humans and for the environment generally. Shopping responsibly should be a lot less confusing.

Right now the proposed new guidelines are in draft mode. They're available for download in this very readable PDF and open for public comment

Via Inhabitat

+
Join the discussion
Recently on GOOD
The
Daily
GOOD
Sign up to receive the best of GOOD delivered to your inbox each and every weekday
This couple is finding roommates for Europe’s refugees. http://t.co/7jZy5DNhWd http://t.co/654bS7HzKM
Excellent New Government Guidelines Will Make Greenwashing a Lot Harder