Five Innovations You Can Thank Your Pet For

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Five Innovations You Can Thank Your Pet For Five Innovations You Can Thank Your Pet For

Five Innovations You Can Thank Your Pet For

by Alessandra Rizzotti, GOOD Partner

July 9, 2013

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Photo from Wikimedia Commons

With ever-increasing traffic, road reflectors do a good job of keeping us safe on the road, and we can thank cats for that. In the 1930s, inventive Yorkshire repairman Percy Shaw had gotten on his motorcycle on a foggy night after spending the day asphalting a street. Unable to see the road well, he had almost plummeted over the edge of a twisting road, but the reflection of his headlight in a cat’s eyes stopped him. In 1935, Shaw developed the “Catseye” reflecting roadstud and founded Reflecting Roadstuds Ltd. However, his invention wasn’t widely adopted in the United Kingdom until a blackout during World War II, about 10 years later. Now, Shaw’s invention has been modified and used on roads across the world.

Alessandra Rizzotti More Info

Alessandra Rizzotti has written for GOOD, Little Darling, Idealist, Takepart, Heeb, Smith, Hello Giggles, Reimagine, and has been featured on The White House blog for her work on the editorial series “Women Working to Do Good.” The editorial series she created for GOOD, “Push for Good,” helped raise over one million dollars for crowdfunding projects in social impact, and she helped launch impact campaigns with GOOD for Purina, GAP, Focus Features, Google, Apollo, and National MS Society. She’s also been published in three Harper Perrennial books with her six word memoirs, as well as four monologue books for Hal Leonard/Applause in collaboration with Grammy winner and GOOD member Alisha Gaddis. Her video art has been featured in Miranda July and Harrell Fletcher’s “Learning to Love You More” Gallery at the Baltic Contemporary Art Museum. In her freetime, she volunteers with CASA, beekeeps with nonprofit organization Honeylove, and edits children’s chapbooks for 826 LA. At Backstage Magazine, Alessandra currently strategizes and writes Twitter chats (in which she’s garnered seven million impressions) and edits casting notices, where she bridges the gap between filmmakers and actors.
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