"Free" Tea For $1: Honest Tea Tests the Honor System

Posted by Dave Burdick

Is that a comic book in your pocket or are you just planning to steal a bottle of Berry Berry Good Lemonade?

According to Honest Tea, comic book fans are a little less honest than I'd hoped. The company set up pop-up tea shops on the honor system—take a bottle, leave a buck. Then they put together some stats and a video and called it the National Honesty Index.

According to the stats (and hey — it's a marketing campaign, so don't get too bent out of shape over it), Boulder is more honest than Denver, midwesterners are more honest than southerners and Madison Ave. and Wall Street did better than you might have guessed.