"Free" Tea For $1: Honest Tea Tests the Honor System "Free" Tea For $1: Honest Tea Tests the Honor System
Business

"Free" Tea For $1: Honest Tea Tests the Honor System

by Dave Burdick

August 26, 2012

According to the stats (and hey — it's a marketing campaign, so don't get too bent out of shape over it), Boulder is more honest than Denver, midwesterners are more honest than southerners and Madison Ave. and Wall Street did better than you might have guessed. 
 

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"Free" Tea For $1: Honest Tea Tests the Honor System