From Start-Up to Household Name, the Boba Guys' Science of Logos From Start-Up to Household Name, the Boba Guys' Science of Logos
Business

From Start-Up to Household Name, the Boba Guys' Science of Logos

by Andrew C, Bin

February 10, 2012


Many designers cite the Nike swoosh as their favorite logotype of all time, and rightfully so. It has not changed much since its inception. The swoosh embodies the spirit of the eponymous goddess of victory who inspired the most courageous warriors at the dawn of civilization. You immediately understand what Nike stands for when you see the company’s logo. That’s hard to do.


There are typically two camps: those that believe the logo should never be altered and those that believe that loosening your tie a bit never hurt anybody as long as you stay true to your brand. Boba Guys would never change our logo on a whim, but that’s not to say we wouldn’t experiment, especially when it comes to merchandise or marketing. Some of the best brands employ designers in the truest sense who are not afraid to shake things up a bit. The New York Times’ “T” magazine and Carhartt’s recent batch of T-shirts come to mind.
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From Start-Up to Household Name, the Boba Guys' Science of Logos