GOOD Ideas for Cities: Developing Local Support for Portland's Public Schools
When a team from Wieden + Kennedy confronted its challenge to engage the community in public schools for GOOD Ideas for Cities Portland, a surprising statistic came to the forefront: 85% of people in central Portland have no children of school age. With so few residents with a natural link to education, Portland’s public schools are struggling to develop community support.
"Our research with schools and supporting organizations showed that a few simple things—books, food, clothing and people's time—could make a big difference to students," says Nick Barham, global director of Wieden + Kennedy Tomorrow. While some programs are in place to support Portland's schools, Barham recognized that developing tools to support these programs as well as others was essential to engendering growth in the education community.'>