GOOD Video: How Buying Glasses Online Just Got Personal

Posted by GOOD Partner

This post is brought to you by GOOD, with support from UPS. We’ve teamed up to bring you the Small Business Collaborative, a series sharing stories about innovative small businesses that are changing business as usual for their communities and beyond. Learn how UPS is helping small businesses work better and more sustainably here.
Purchasing glasses is tough. Especially if you’re doing it online. Who knows what they’ll actually look like when you put them on? It’s a crapshoot. But what if you could try those glasses on before you purchased them online? That’s exactly what Kate Doerkson wondered before founding her company, DITTO. 
A small-but-mighty online eyewear retailer, DITTO has developed technology that enables a virtual fitting akin to looking in a mirror to check yourself out at a brick-and-mortar eyewear shop. Watch the video above to see how this small business is making shopping for glasses a happy experience with help from UPS.