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GOOD Video: How One Small Business Teed Up Internet Success GOOD Video: How One Small Business Teed Up Internet Success

GOOD Video: How One Small Business Teed Up Internet Success

by GOOD Partner
March 23, 2013

This post is brought to you by GOOD, with support from UPS. We’ve teamed up to bring you the Small Business Collaborative, a series sharing stories about innovative small businesses that are changing business as usual for their communities and beyond. Learn how UPS is helping small businesses work better and more sustainably here.

After landing a job in the golfing industry when they were about 14 years old, brothers Todd and Steve Messineo discovered not only a passion for the game but also a love for the business. In 1993, they combined their passions and opened their own store, Budget Golf, but when the economy crashed they turned to ecommerce to keep the business afloat. Thinking they'd see a small reduction in sales, the Messineos weren't prepared to find that, to their surprise, sales grew by 205 percent.

Instead of facing a budget shortfall, the brothers faced the problem of not having the capacity to meet customer demand and process orders. Watch the video above to see how the Messineos found a way to implement new technology to make their business thrive, and turned their passion into a successful online business all while passing savings onto their customers.

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