GOODCo: Two New GOOD Companies

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GOODCo: Two New GOOD Companies GOODCo: Two New GOOD Companies
Business

GOODCo: Two New GOOD Companies

by Tim Fernholz

August 16, 2011

We’re adding two new finalists to the GOOD Company Project ranks. Make them feel welcome.

Current TV

Launched in 2005 by former Vice President Al Gore and businessman Joel Hyatt, the politics and information television network leveraged social media, user-created programming, and a robust online presence to earn journalism plaudits, and it is now seen in 60 million U.S. households. The network, which has long portrayed itself as a progressive, independent alternative to traditional news channels, is moving toward direct competition with networks like Fox News and MSNBC, relying on key hires like host Keith Olbermann, the awarding-winning TV firebrand, and new company president David Bohrman, the veteran CNN executive behind John King’s “magic wall” and Wolf Blitzer’s Situation Room. Current has big ideas about how to reinvent TV news, and we'll be there to see if they can thrive in the cutthroat cable news market.

72 and Sunny

The advertising agency, founded in 2004, earned buzz with ads featuring Eastbound and Down’s Kenny Powers endorsing K-Swiss shoes and director Guy Ritchie putting fans into the heads of soccer stars. Its four principals, based in Los Angeles and Amsterdam, create edgy, surprising content that makes their client brands “matter in culture”—a task the firm has undertaken for businesses as diverse as Carl’s Jr., the Discovery Channel, and HP. The agency is seeking to share its creative wisdom by hosting 72U, a 10-month part-training, part-doing workshop to prepare young participants to tackle modern communications problems, exposing them to a culture that prizes learning the hard way. We’ll be visiting 72 and Sunny soon, camera crew in tow, to meet the people and investigate the culture behind these intriguing campaigns.

Don’t forget, we want to hear from you about GOOD companies and the ideas and people behind them.

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