GOODCo Video: At WET, Water Is Reimagined GOODCo Video: At WET, Water Is Reimagined
Business

GOODCo Video: At WET, Water Is Reimagined

by Tim Fernholz

January 27, 2012

Water Entertainment Technology designs water features—the nine acres of fountains at the Bellagio Hotel in Las Vegas—or even grander, the 30-acre Dubai Fountain, the largest in the world. WET was founded by a group of former Disney Imagineers, including CEO Mark Fuller, who developed a unique “laminar-flow” nozzle as an engineering student. That nozzle is one of the innovations that make WET’s creations so unusual; others, developed in WET’s Burbank campus, include low-energy lighting, underwater robots, and even an ice fountain. The campus, which includes a newly opened “Idea Playground,” is home to the engineers, designers, choreographers, animators, and technologists whose collaborations are changing the way people think about water.

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GOODCo Video: At WET, Water Is Reimagined