Hard Philanthropy: 50 Cent Fights Hunger With Energy Drink Hard Philanthropy: 50 Cent Fights Hunger With Energy Drink
The GOOD Life

Hard Philanthropy: 50 Cent Fights Hunger With Energy Drink

by Alex Goldmark

September 20, 2011

Of course, any attention the rapper can bring to the issue of world hunger is beneficial. Somalia faces its worst famine in 60 years and the world community is doing far less to help than it has in previous crises. "Anything that brings a spotlight onto the problem is good news," Sellars says. His organization has been around for more than three decades, delivering 133 million pounds of food last year to everywhere from the slums of Kenya to forgotten corners of America.

Sellars says Street King and its robust marketing campaign will reach a younger demographic than most hunger outreach, and that's good for his sector. "It's everybody's goal now to reach that next generation of givers," he says.

On the company's slick new website, Fiddy explains that he became interested in hunger issues after encountering poverty as a spectator at the World Cup in South Africa. Once back in the U.S., Fiddy and his manager concocted the idea for the new energy beverage. "I grew up without money, but I didn't grow up hungry," says the rapper, who was infamously shot nine times in a robbery that helped create his image as a street-hardened lyricist. "A lot of people out there are actually hungry right now, actually dying of hunger. I feel like it's our responsibility to come together and do things to create a solution for this actual problem."

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Hard Philanthropy: 50 Cent Fights Hunger With Energy Drink