Hollywood Realizes People Don't Like Bad Movies

Maga-
zines need love too!
A fan recut The Hobbit into a single movie. Way more watchable. http://t.co/gW9AA1xW8q https://t.co/7i9fpy9KBt
Hollywood Realizes People Don't Like Bad Movies Hollywood Realizes People Don't Like Bad Movies
Culture

Hollywood Realizes People Don't Like Bad Movies

by Morgan Clendaniel

December 28, 2010
After the success of Inception and Avatar and the relative failure of movies like The A-Team or Sex and the City 2, Hollywood studios are having a revelation. In a world where people must pay $12 for a movie, they want to pay to see movies that are good.

“I believe there is a long-term danger to moviegoing if familiarity becomes too pervasive in the films we make,” said Chris Meladandri, the founder of Illumination. “The industry has a responsibility to its audience and to itself to make films that allow people to have a sense of discovery in the cinema.”

Sounds promising. Don't forget that these people who are going to give you that sense of discovery also made Marmaduke, so there may not quite be a golden age of cinema on the horizon. But at least they're getting on the right track.

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