How to Kick Ass on Kickstarter: An Interview with Frank Chimero How to Kick Ass on Kickstarter: An Interview with Frank Chimero
Design

How to Kick Ass on Kickstarter: An Interview with Frank Chimero

by Alissa Walker

February 7, 2011

On Monday, a smart young designer and writer named Frank Chimero posted a project to Kickstarter. The idea was a book, The Shape of Design, which Chimero hoped would highlight the sense of meaning and purpose that designers bring to their work. Chimero posted the link to his Twitter followers, where I read the link and decided to write about it. But a mere four hours later, The Shape of Design was already funded. And with 26 more days to go, Chimero is actually about to double his goal of $27,000. Kickstarter itself has acknowledged his exceptionally successful campaign.

 

Create Thoughtful Reasons for People to Support You

Centerpiece to Chimero's pitch were a range of special incentives that backers would get for pledging at different tiers. This included signed, limited-edition copies of the books, a series of original artworks, and, for $3,000, a speaking engagement where he'd present a talk on the book to your school or organization. "It will be time intensive, but I want this to be a special experience for everyone," says Chimero. "That's the thing about Kickstarter: if you do it right, it's less about asking people to give you money for your idea, and more about saying 'I'm about to go on this journey. Do you want to come with me?'"

Make Your Backers Part of the Process

Now that Chimero has rallied more than 1,000 backers for  his cause, he's excited to share the work with this new community. He plans to keep them updated so they feel like they're sitting right there, writing and designing with him. "When a backer gets this book in the mail, I don't want them to come to it fresh. I want them to have a backlog of thoughts, memories, and emotions attached to it. I want there to be a personal story behind it before the spine gets cracked," he says. "A writer couldn't have that before. Now we can, and I think that is nothing but good for writers and readers."

Chimero's work was featured yesterday on the Kickstarter homepage as its project of the day, as well as on the company's newly-launched Curated Pages where groups can highlight their picks for worthy projects. GOOD's Curated Page features some of our favorite projects that need your support, including Chimero's, as it inches towards $60,000.

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How to Kick Ass on Kickstarter: An Interview with Frank Chimero