How to Sell an Electric Car: Act Like It’s No Big Deal to Own One

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How to Sell an Electric Car: Act Like It’s No Big Deal to Own One How to Sell an Electric Car: Act Like It’s No Big Deal to Own One
Environment

How to Sell an Electric Car: Act Like It’s No Big Deal to Own One

by Sarah Laskow

October 27, 2011

The most striking thing about Chevrolet's new commercials promoting its electric car is that they portray Volt drivers as perfectly normal. In Chevy’s world, Volt owners are not preening super-greenies, and they don’t push their values on others. They just want to save money on gas. 

Now the electric car is here for real, and the auto industry wants it to seem like a perfectly natural choice to drive one. Chevy isn't the only car company that’s downplaying the radical change in transportation that companies are selling. Prius, for instance, is advertising its plug-in hybrid as one of a number of new options in the line. Priuses are now common enough that the cloud of smug that once hung over the car has drifted away, and the “People Person” ad doesn’t make a big deal about the first partially electric vehicle in the Prius line. “They’re all a little different. Just like us,” the ad explains. 

Nothing revolutionary going on here: Plug-in vehicles are just a little different from the gas-guzzlers we’ve driven since forever. 

Photo via (cc) Flickr user DrivingtheNortheast 

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