How We Survived Fashion Week: Couture for Climate Calamity How We Survived Fashion Week: Couture for Climate Calamity
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How We Survived Fashion Week: Couture for Climate Calamity

by The Yes Men

September 22, 2009


The Yes Men take the runways by storm with climate-change-ready looks.


Fashion. In past years, we assiduously (but accidentally) boycotted this difficult concept. This year, however, the Yes Men and our new friends the Yes Cadets (and a number of other friendly fashionistas) decided to participate in what we now understand to be one of the most important cultural events that New York City has to offer: Fashion Week.

We were invited to participate in a number of shows, of course, but the last thing we wanted was to be cooped up in the tents at Bryant Park with all those frantic paparazzi. So instead we decided to launch our own line, and display it live in the streets of New York.

Our product was a new all-terrain full-body survival suit, developed in partnership with some of America's most trusted companies. We took it to the streets of New York, and now we are excited to share with you, dear reader, this exciting new product.

Survivaball. Couture for Climate Calamity. Because Survival is Sexy:

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This season, it's all about survival!

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How We Survived Fashion Week: Couture for Climate Calamity