Innovation Is Dead. Long Live Awesomeness! Innovation Is Dead. Long Live Awesomeness!
Business

Innovation Is Dead. Long Live Awesomeness!

by Zach Frechette

September 19, 2009
Umair Haque, new economy wunderkind, has produced another stirring call to do business better. For those of you unfamiliar with his merry band of Edge Economists (that's what he calls his community, though he doesn't use the words "merry" or "band"), prime yourself with the Generation M Manifesto. Then read this new one. By way of a preview, he posits that the idea of pursing innovation as a business end is dead, and should be replaced by a new pursuit: awesomeness (the four pillars of which are: ethical production, insanely great stuff, love, and thick value). Hard not to love this guy.Photo (cc) byt Flickr user psd.
+
Join the discussion
Recently on GOOD
The
Daily
GOOD
Sign up to receive the best of GOOD delivered to your inbox each and every weekday
Starting soon, 4th graders can get free admission to every U.S. National Park for a full year. http://t.co/smq5u4ndhU http://t.co/qBYcfgfTKu
Innovation Is Dead. Long Live Awesomeness!