Innovative Product Placement Makes This Music Video a Vehicle for Good Innovative Product Placement Makes This Music Video a Vehicle for Good
Innovative Product Placement Makes This Music Video a Vehicle for Good
Red Coca-Cola cups rest, glistening, on the American Idol judges’ table, and you think to yourself, “Am I thirsty?” What if, instead, your thoughts turned to children in East Africa, hungry for an education?
Product placement is both subliminal and pervasive. Since I believe this lucrative and compelling form of advertising can be used to affect change, I decided to bend the “product placement” model with my latest music video and make “Free Your Mind” a vehicle for good. We're honored and proud to officially release this video today on GOOD.
Amid threat of world-wide recession, the currency of clicks is as strong as ever. Matt Severson, one of my Facebook friends, is president of the global education nonprofit The School Fund. I am a recording artist and songwriter—just one artist whose music lives in Matt’s mobile devices and in his heart.
Our organic partnership, the #IAM Campaign, harnesses the power of social capital to fund the education of students in developing countries. What makes this initiative so special is that, for every view of my “Free Your Mind” music video and download of the song, one hour of class time will be donated to students in East Africa, courtesy of The School Fund’s corporate sponsors. Our goal is to provide 10,000 class hours per month, for six months.
Here’s where the GOOD community comes in. You may have 359 Facebook friends (the global average) and half as many Twitter followers, but post an idea that resonates with just one active user (there’s that number again), and you could land the world’s most coveted role: thought-leader.
Just by clicking “play” or “download,” you are helping a student to one day say, “I AM a doctor,” “I AM an engineer...” Get the picture? Our hope is that the #IAM Campaign shifts the politics of change by innovating the way we use our social media platforms. Not bad for a couple of dreamers brought together by music and education.
Are we breaking the rules by using our platforms to solve the problem of access to education? Perhaps. Do we risk failure? Certainly. But with great risk comes great reward. Any innovator worth their salt will tell you that.
In fact, our plan is already working.
Matt and I have learned that, to make a meaningful, measurable impact, all you need are the right tools—an idea, an outlet, and a network. The U.S. Chamber of Commerce’s Business Civic Leadership Center discovered us through our friends at the Carmelita Group. We soon found ourselves on stage at the 2012 Citizens Awards introducing the #IAM Campaign to 400 Corporate Social Responsibility (CSR) executives.
Chegg, our first sponsor, committed their support for 20,000 class hours. The list of companies excited to attach their brand to this cause continues to grow. Twitter, Instagram, and Facebook have exploded with supportive posts from corporations and customers alike. Our social snowball is turning into an avalanche. Only you can keep it going.
The next time you watch TV and notice the camera not-so-subtly zoom in on your favorite character’s iPhone, think about the need for broadband development in rural America. Or, when your favorite action movie star crashes a Cadillac during a high-speed car chase, think of ways to reduce carbon dioxide emissions around the globe. Think and figure out what you can do, because every one of us can do something good.
— Like us on Facebook to get more GOOD —
This Underwater Museum is Bringing a Coral Reef to Life A collaborative effort spurs a marine project off the coast of Egypt.
“French Navy” and Other Suggestions for Scotland’s New National Anthem EDM, art rock, indie ballads … let’s pretend it’s all on the table if Scotland votes for independence.
How a 17th Century Bible is Helping to Revive a Native-American Language One human language may die every 14 days, but the ancenstral tongue of M.I.T.-trained linguist Jessie Little Doe Baird won't be one of them.
Thank You For Caffeinating The dirty secret behind your favorite soft drink America’s $75 billion love affair with soft drinks has less to do with flavor than a specific, notorious ingredient.
Zinc Shortage May Be Exactly What Alternative Currency Movement Needed The skyrocketing value of a mineral challenges the world's antiquated reliance on mints, metals, and mines.
Artist Nick Cave Puts Racism on Display A new exhibition turns infuriating historical ‘black objects’ into learning experiences.
Commuter Capital The Future of Daily Travel A by-numbers look at the future of getting to work.
Why You Will Soon Be Building Your Home With Hempcrete As hemp and cannabis gain cultural currency, a new approach to construction emerges.
Put on a Fake Mustache for Mexico’s Independence Day Each year in mid-September, Mexicans gleefully celebrate their nation—and it’s a far cry from Cinco de Mayo.
More than Guns and Oil An art collective picks up where the Libyan revolution left off In post-Gaddafi Libya, an audacious few look to re-ignite the nation’s creative impulse.
A Love Letter to DC by Svetlana Legetic A Love Letter to Washington, DC by Brightest Young Things' Founder, Svetlana Legetic
Is the New ‘Meet the Press’ Just Politics as Usual? Chuck Todd tries to reboot the 67-year-old news show for 2014 with goatees, tattoos, and a glimmer of hope.
The Daily GOOD
Get our daily dose of information and inspiration. Sign up Now ›