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Intermission: A Little Girl Calls Out Sexist Marketing Intermission: A Little Girl Calls Out Sexist Marketing

Intermission: A Little Girl Calls Out Sexist Marketing

by Nona Willis Aronowitz

December 27, 2011

As we nurse our holiday shopping hangovers, let's take in some wisdom from little Riley on the injustice of pinkwashed girl toys and superhero boy toys. Backdrop: a hulking stack of princess dolls in glittery boxes. Grievance: "Why does all the girls have to buy pink stuff and all the boys have to buy different-color stuff?" Conclusion: Companies shouldn't trick girls into buying princesses. Especially since we all know superheroes are usually cooler, anyway. 

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