Intermission: An Autonomous Wooden Xylophone in the Forest

Posted by Patrick James

Touch Wood
Here's a look at what happens when you build a magnificent wooden xylophone atop a thickly forested hillside and rig it to play Bach's Cantata 147, "Jesu, Joy of Man's Desiring." Warning: It's an advertisement. 

The above commercial, for the NTT Docomo Touch Wood mobile phone, is such a thing of beauty that I have to ask: If an agency creates a heartwarmingly inventive art project in the middle of the forest and there's no one around to see that it's an ad, does it still have creative integrity?

I think it does. If all ads were this inventive, then being bombarded by 3,000 of them each day—as most Americans are—might not be so bad.

Via David Rager