Intermission: Salvador Dali, Selling Chocolate Intermission: Salvador Dali, Selling Chocolate
Culture

Intermission: Salvador Dali, Selling Chocolate

by Julie Ma

February 27, 2012
Who knew Salvador Dali was such a media maven in the candy world? The surrealist artist, who designed the Chupa Chups lollipop logo in 1969, entered the sweets scene one year earlier with a television commercial for Lanvin chocolates. With typical fanfare and drama, Dali sells chocolate by munching on a morsel that even makes his expressive whiskers tingle with delight. He proclaims, "I'm crazy about Lanvin chocolate!" in French. While it all looks delicious, we just hope we don't make his squelching noises when eating our chocolate bars.
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Intermission: Salvador Dali, Selling Chocolate