Label, Rinse, Repeat: A Guerilla Labeling Campaign Takes on Baby Shampoo Carcinogens Label, Rinse, Repeat: A Guerilla Labeling Campaign Takes on Baby Shampoo Carcinogens
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Label, Rinse, Repeat: A Guerilla Labeling Campaign Takes on Baby Shampoo Carcinogens

by Zak Stone

November 10, 2011

In the past, Assaf conducted a similar campaign against Secret deodorant, which she labeled a toxic hazard to warn shoppers about its ingredients that have been linked to cancer and neurotoxicity. The public response was so positive—many people emailed to ask her to send stickers so that they could get involved too—that it inspired her to replicate it on the baby shampoo. "I wanted to show people that this is so easy, this is so much fun, and it really does make an impact," she says.

Image courtesy of Jessica Assaf

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Label, Rinse, Repeat: A Guerilla Labeling Campaign Takes on Baby Shampoo Carcinogens