Levi's Campaign to Help Braddock Rebuild (and Sell Jeans)

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Levi's Campaign to Help Braddock Rebuild (and Sell Jeans) Levi's Campaign to Help Braddock Rebuild (and Sell Jeans)
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Levi's Campaign to Help Braddock Rebuild (and Sell Jeans)

by Andrew Price

July 10, 2010

I'm not sure exactly how much money Levi's is giving to Braddock, and, predictably enough, some commenters are complaining that it's all just a marketing ploy. Well, of course it is. But it's way better than a marketing ploy that doesn't involve the construction of any community centers or gardens (e.g. every other marketing ploy). If Levi's had Habitat for Humanity's mission, this would be a discouraging effort. For a jean company, it's awesome.

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