Live and Learn Live and Learn
Live and Learn
The Daily GOOD
Get our daily dose of information and inspiration. Sign up Now ›
Five pioneers of socially conscious businesses talk to GOOD about the highs and lows of creating a better kind of company.
JASON SALFI, Comet SkateboardsSalfi is co-founder and president of Comet Skateboards. Comet uses soy-based resin, water-based paints, and sustainably harvested maple in their decks.Your first wave of education has to be in-house. You don't ever want anybody to leave the factory one day, pick up a newspaper and go, "Whoa, I didn't know we were a green company."I've found complete, holistic satisfaction in being able to do my small part while making a living-in knowing that I'm not going to some day need to create a fund to repair all the damage I've done. My daughter can come play in our factory because there's nothing toxic here.You get the best ideas from the people you expect the best ideas from the least.The toughest thing about running a green business is staying in business-and anybody in business will say the same thing.I have friends who run businesses that are enormously successful, but at the end of the day they're not really satisfied with what they're doing. Because we created the imprint for a socially responsible business and it's what we all do here at Comet, I feel like everybody goes home at the end of the day feeling like they've fought the good fight. They don't need to join the Peace Corps to give back to society.One green company is never enough.