New Startup Gives Local Businesses the Kickstarter Treatment New Startup Gives Local Businesses the Kickstarter Treatment
Social Innovation

New Startup Gives Local Businesses the Kickstarter Treatment

by Zak Stone

January 6, 2012

There's now a better way than the tip jar to show appreciation for your favorite local businesses. Lucky Ant, the latest startup to enter the crowdfunding space, hopes to do for neighborhood merchants what Kickstarter does for artists: provide a convenient, social way for small-scale entrepreneurs to tap their communities for help funding special projects.

Every week, Lucky Ant will post a new call for funding from a business in your neighborhood—when the service arrives there, that is. (It's just in New York for now.) Supporters of the business can chip in funds in exchange for special perks—and, of course, the good feeling of helping a local company grow. As cofounder Jonathan Moyal told Street Fight, "what [the businesses are] really selling is a participation in their story—it’s being able to invest in your neighborhood; being able to see the benefits of investing in your neighborhood." If the business meets its funding goal after a week, it gets to keep the funding. If it not, the contributors aren't charged. 

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New Startup Gives Local Businesses the Kickstarter Treatment