These Attractive Sneakers Become Trees When You're Done with Them These Attractive Sneakers Become Trees When You're Done with Them
Culture

These Attractive Sneakers Become Trees When You're Done with Them

by Cord Jefferson

February 6, 2011

The Dutch footwear brand OAT Shoes fully acknowledges that trying to be environmentally responsible can sometimes be difficult for the fashion conscious. “Choosing green often means having to make concessions on appearance, functionality, price or convenience,” the company’s website says. “Do you look at style and comfort, or ethical implications?”

OAT wants to make it so you don’t have to decide between the two.

The second-place winner at Amsterdam’s Green Fashion Awards last week, OAT’s “Virgin Collection” is the world’s first line of sneakers that, upon disposal, will biodegrade and sprout trees. The materials—some developed by OAT itself—are all easily broken down, and tree seeds packed in the lining will hopefully leave saplings where your sneakers once stood.

Finally, you can look cool and not feel guilty, comfortable in the knowledge that your fashion will one day beautify the world with literal shoetrees.

+
Join the discussion
Recently on GOOD

Maga-
zines need love too!
Designers skewer FIFA sponsors to highlight worker abuse. http://t.co/WTqc3YwxkF http://t.co/84nRgyY4v0
These Attractive Sneakers Become Trees When You're Done with Them