Pharrell Williams Wants You to See the Cool in Sustainability

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Pharrell Williams Wants You to See the Cool in Sustainability Pharrell Williams Wants You to See the Cool in Sustainability
Culture

Pharrell Williams Wants You to See the Cool in Sustainability

by Yasha Wallin

July 6, 2013


For his part, Williams is going after plastic pollution by working on The Vortex Project, a joint effort between his company Bionic, which manufactures yarn and fabric from recycled plastic waste, and Greenpeace co-founder Captain Paul Watson's Sea Shepherd Conservation Society. The Vortex Project will create items like clothes, shoes, accessories, and auto parts out of detritus collected from in and around the ocean. By focusing on the sustainable fashion angle, Pharrell hopes to rebrand 'green'—which tends to be a bit granola.

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