Pinterest: A Small Business's Dream Come True? Pinterest: A Small Business's Dream Come True?
Pinterest: A Small Business's Dream Come True?
It was bound to happen, and now it has. Pinterest launched its web analytics tool last week, which, similar to Facebook Insights, shows users (pinners?) how much traffic is coming to their websites from the social network.
And Pinterest refers a LOT of traffic—more than Twitter, Google, or StumbleUpon. So businesses are leveraging the social bookmarking site as a marketing and sales tool—a sort of virtual storefront.
With the launch of analytics, companies can see precisely how well it's working. From the Pinterest blog:
If you have a verified website, you’ll get information about how many people have pinned from your site, how many people have seen these pins, and how many people visited your site from Pinterest. We’ll also show you a selection of your most repinned, most clicked, and most recent pins so you have a better idea of what’s popular.
This takes the form of four reports:
- Number of Pins from your site over time and unique pinners
- Number of Repins from your site over time and unique repinners
- Number of Impressions of those pins over time and related reach
- Number of Clicks on those pins over time and related unique visitors
Pinterest's potential value for businesses—and now the metrics to back it up—is a crucial step on the road to monetizing the site through online ads. Right now Pinterest is valued at $2.5 billion and raised $200 million in VC money just last month, but has yet to generate revenue.
Like Facebook, the social network encourages businesses to set up company profiles in addition to individual accounts, and you can also submit your business to be featured on Pinterest's small business board. If you're not on Pinterest, it could be a good time to consider jumping on the bandwagon.
Why Oysters are Shacking up in Old Subway Cars States scrap over metal in a race to boast the greenest reef.
A Cable Car Revolution in the World’s Highest City The future of Bolivia’s public transportation takes to the skies.
When Humans Fight, but Animals Win Penguins have resorted to using landmines to keep pesky humans away.
So You Think You’re a Foodie? Pop culture was onto these trends way before you were. A sampling of the screwball comedies, sob stories, and sci-fis that anticipated our culinary moment
Dear Nine-Year-Old Me The transition is going to be difficult for you, but whenever you feel a little lonely and left out, take comfort in the knowledge that you are honing one of your greatest superpowers.
What to Do When Your Country is Drowning The wild and desperate ways island nations are fighting the effects of climate change
The Rise of Drone Pizza Delivery Why the skies will soon be filled with flying, snack-bearing robots
How Helsinki Became a Public Transporation Paradise One European city plans to make car ownership obsolete within a decade.
Follow the Crowd NanoCrafter and the rise of group intelligence Why online gaming may just be the future of science
The Empathy Mirror Neurofeedback enables us to better see ourselves in the other. Recent discoveries in neurofeedback can teach you to be less of a dick.
Robots On Ice Probe the Arctic Why a team of research robots is investigating disappearing sea ice, and why you should care
Don’t Turn Away Colin Finlay photographs the consequences of climate change. You will never see more beautiful photos of the deteriorating state of our planet than the ones in this photo feature.