Radical Rutgers Professor Maps Toxic Ads, Then Buys Billboards to Publish Her Results Radical Rutgers Professor Maps Toxic Ads, Then Buys Billboards to Publish Her Results
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Radical Rutgers Professor Maps Toxic Ads, Then Buys Billboards to Publish Her Results

by Nicola Twilley

February 7, 2011
Naa Oyo A. Kwate's innovative research analyzes the urban environment in terms of its impact on health. As Associate Professor in the Department of Human Ecology at Rutgers University, she carries out studies that focus on what she calls "toxic exposures" to things like fast-food outlets, advertising messages, and even subtler cues such as bulletproof glass, barbed wire, or shopfront security grilles.

You can read more about Kwate's shocking findings thus far and her bike-mounted fleet of urban researchers over at Edible Geography. I can't wait (5 long years!) to see how her own blunt un-advertising campaign works out.

Images: Alcohol advertising in Central Harlem; photos by Naa Oyo A. Kwate, photoshop mock-up by me.

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Radical Rutgers Professor Maps Toxic Ads, Then Buys Billboards to Publish Her Results