Brother Could You Spare a Pint? Redesigning Blood Donation Brother Could You Spare a Pint? Redesigning Blood Donation
Brother Could You Spare a Pint? Redesigning Blood Donation
The Daily GOOD
Get our daily dose of information and inspiration. Sign up Now ›
How can the experience of blood donation be redesigned? In the U.K., where I live, only 4 percent of eligible people donate, despite great need. For our final project in ‘Innovation Design Engineering,' a double graduate degree at The Royal College of Art and Imperial College London, Dan McLaughlin, James Wright, Zhanling Feng and I embarked on a mission to re-imagine the future of mobile blood donation in the U.K. and subsequently the world.
The early research stages involved finding out our blood types, discussing barriers to donation, talking to stakeholders and visiting mobile and permanent blood donation units, where Dan and Zhanling gave blood.
There are several challenges with the current system. We found out that less than 40 percent of the U.K. population know their blood type—finding out through doctors is expensive, and the alternative is purchasing a kit online. On average, it takes 11 people an hour to set up a mobile donation area. Injuries from needles is another problem, and cost the NHS up to £650,000 ($1,008,865) per incident; in 2011 there were 118 injuries.
Increased participation and re-donation is necessary for the future, as the population ages and increases. Catching young donors is particularly important. We wanted to improve the mobile blood donation service on the whole: for donors, donation staff and the NHS Blood Service.
We ended up creating Haemobility, a re-imagination of mobile blood donation. Haemobility addresses the need for wider and returning participation within our growing and aging population. Through Haemobility, we're aiming for greater awareness of blood donation, a better experience for donors, and increased safety for medical staff.
A simple and intuitive low-cost testing device, available in first aid kits and sent with official application forms, reveals blood type. Haemobility increases the visibility of the blood donation process in daily life with blood stocks shown in visual media and through the dispersal of new hyper-mobile blood donation units, each designed to deliver ten donations per day.
Our system utilises a completely online sign-up, while the units allow for donations to take place in diverse locations, making tasks easier and safer for nurses, and making the experience better for donors by cutting donation time down from 1.5 hours to 15 minutes. Later, donors receive feedback about their blood destination, validating their donation.
The new safer needle carrier design is less intimidating and reduces the chance of needlestick injuries for donation staff, with a retractable needle and sea mammal-inspired form that sits steady on the donor's arm.
By delivering an enhanced experience and innovative equipment, Haemobility encourages increased participation within a larger, more diverse pool of lifetime donors.
This Friday I will donate blood for the first time. Having tried to put myself in the mindset of key stakeholders and visualizing a human-focused experience that will raise donations, has allowed me to feel a responsibility towards giving and a connection towards my role within the system.
Learn more at haemobility.com.
This post is part of the GOOD community's 50 Building Blocks of Citizenship. This week: Give Blood. Follow along, join the discussion, and share your experience at #goodcitizen.
Images courtesy of Ama Darko Williams, Dan McLaughlin, James Wright, Zhanling Feng.
Teacher’s Little Reading Helper Know any child iPad addicts who should be learning how to read instead of playing Candy Crush? Try Bam Boomerang
How Elves and Serpents are Saving Iceland for Future Generations Most Iceland residents believe in magic to some degree, and it’s helping to preserve the environment, foster community … and rake in tourism dollars
5 Tales of Halloween Heartbreak A conversation about growing up in the U.S. without celebrating national dress-up-and-get-free-candy day
Thomas Nestor Jr. Joins the Ranks Read more ›
For the Benefit of Mr. Coyne The Flaming Lips’ bold remake of Sgt. Pepper forces listeners to separate challenging art from its hard-to-like creator
Science So Bad It’s Good The unexpectedly popular BAHFest searches for the year’s most laughable evolutionary theory, and rewards its creator
Chilling Out May Stave off Alzheimer’s A new study links neurotic behavior and midlife stress to dementia in women
Here’s What It Feels Like Being A Woman Trying To Walk Down The Street 10 hours of sexual harassment in two minutes.
The Feminist Life: Malala Won’t Use the F-Word A new column exploring women’s rights, promoting gender equality, and confronting sexism
With Ebola, the Only Thing Most Americans Have to Fear is Fear Itself In order to help the world fight a deadly virus outbreak, the United States should seriously calm down
Homophobic Maniac Taken Down by Some Texan Good Ol’ Boys (But Not Paul Rudd) Around the 1-minute mark, the attack goes from verbal to physical. That’s when the bystanders rushed in.