Redesigning the Nutrition Label: Here's One Scientist's Clever Proposal Redesigning the Nutrition Label: Here's One Scientist's Clever Proposal
Lifestyle

Redesigning the Nutrition Label: Here's One Scientist's Clever Proposal

by Peter Smith

June 29, 2011

Nutrition labels can be a little like art galleries, or condoms. We know where they are. We’re happy they’re there. But too many of us don’t bother using them.

So, we're hoping you can help us change that. This is the last week for sending in ideas for redesigning the nutrition label, the mandated, standardized guide to the calories, fats, and sugars in packaged foods, that, as Fast Company's Suzanne LaBarre put it, “has got the visual charm of a Microsoft spreadsheet and the readability of Beowulf.”

Our friends at News21 have helped us put together a talented team of judges, including Michael Jacobson of the Center for Science in the Public Interest.

In 2009, Jacobson proposed the above design tweaks to the current Nutrition Facts label. His subtle adjustments (PDF) point out just a few of the shortcomings of the current label—and highlight how changes to the label might make it more effective at changing the way we eat.

Rethink the Food Label is an ongoing collaboration with GOOD and News21. For more about the project, click here. Image via (PDF) CSPI.

1
Join the discussion
Recently on GOOD

Maga-
zines need love too!
Native American actors abandon filming for Adam Sandler’s new movie. http://t.co/3IXrDX9LPh http://t.co/zDlqOAnAFh
Redesigning the Nutrition Label: Here's One Scientist's Clever Proposal