Shelters Spotlight: SF SPCA's Creative Approach to Advertising

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Shelters Spotlight: SF SPCA's Creative Approach to Advertising Shelters Spotlight: SF SPCA's Creative Approach to Advertising
Culture

Shelters Spotlight: SF SPCA's Creative Approach to Advertising

by Alessandra Rizzotti, GOOD Partner

March 14, 2013

This 9-part series is brought to you by GOOD, in partnership with Purina ONE®. We've teamed up to highlight inspiring organizations that are doing innovative and unexpected things to connect with their local communities and promote positive perceptions of shelter pets. Read more about how pets—and the people who love them—can brighten lives and strengthen our communities at the GOOD Pets hub.


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Video by commercial ad agency, BBDO.

By fostering the well-being of San Francisco’s pets through their informative, playful, and even occasionally controversial ads, the SF SPCA takes a holistic approach to ending the cycle of animal abandonment by preventing animals from coming to their shelter in the first place. Scarlett says, “A shelter should be a safety net—not a repository for bad decision or indecision. We try to be that safe place by really being there for people so that all the preventable reasons for abandoning an animal go away.”

Photos and videos courtesy of San Francisco SPCA





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