Shelters Spotlight: SF SPCA's Creative Approach to Advertising

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Shelters Spotlight: SF SPCA's Creative Approach to Advertising Shelters Spotlight: SF SPCA's Creative Approach to Advertising

Shelters Spotlight: SF SPCA's Creative Approach to Advertising

by Alessandra Rizzotti, GOOD Partner

March 14, 2013

This 9-part series is brought to you by GOOD, in partnership with Purina ONE®. We've teamed up to highlight inspiring organizations that are doing innovative and unexpected things to connect with their local communities and promote positive perceptions of shelter pets. Read more about how pets—and the people who love them—can brighten lives and strengthen our communities at the GOOD Pets hub.


Video by commercial ad agency, BBDO.

By fostering the well-being of San Francisco’s pets through their informative, playful, and even occasionally controversial ads, the SF SPCA takes a holistic approach to ending the cycle of animal abandonment by preventing animals from coming to their shelter in the first place. Scarlett says, “A shelter should be a safety net—not a repository for bad decision or indecision. We try to be that safe place by really being there for people so that all the preventable reasons for abandoning an animal go away.”

Photos and videos courtesy of San Francisco SPCA

Alessandra Rizzotti More Info

Alessandra Rizzotti has written for GOOD, Little Darling, Idealist, Takepart, Heeb, Smith, Hello Giggles, Reimagine, and has been featured on The White House blog for her work on the editorial series “Women Working to Do Good.” The editorial series she created for GOOD, “Push for Good,” helped raise over one million dollars for crowdfunding projects in social impact, and she helped launch impact campaigns with GOOD for Purina, GAP, Focus Features, Google, Apollo, and National MS Society. She’s also been published in three Harper Perrennial books with her six word memoirs, as well as four monologue books for Hal Leonard/Applause in collaboration with Grammy winner and GOOD member Alisha Gaddis. Her video art has been featured in Miranda July and Harrell Fletcher’s “Learning to Love You More” Gallery at the Baltic Contemporary Art Museum. In her freetime, she volunteers with CASA, beekeeps with nonprofit organization Honeylove, and edits children’s chapbooks for 826 LA. At Backstage Magazine, Alessandra currently strategizes and writes Twitter chats (in which she’s garnered seven million impressions) and edits casting notices, where she bridges the gap between filmmakers and actors.
Some recent articles by Alessandra Rizzotti:
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