Should Burger King Do More Than Just Hint at Apple Fries? Should Burger King Do More Than Just Hint at Apple Fries?
Lifestyle

Should Burger King Do More Than Just Hint at Apple Fries?

by Peter Smith

July 16, 2011

Optimal defaults for healthier drinks and snacks first took hold at Disney's resorts in 2006, and, as you can see in the chart above, the ordering changes were significant. (The same holds true for things like organ donation: A much higher percentage of people donate in countries where you have to opt out if you don't want to donate your organs.)

In their book, Nudge: Improving Decisions about Health, Wealth and Happiness, Richard Thaler and Cass Sunstein call this kind of change "libertarian paternalism"—a subtle behavior cue that doesn't take away our freedom of choice. As I've written before, though, tiny nudges are just a starting point; given what we're up against, we may need a shove. Next up: Big advertised discounts for apple fries?

Photo ©restaurantdotorgh. Chart via "The Walt Disney Company 2008 Corporate Responsibility Packet"

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Should Burger King Do More Than Just Hint at Apple Fries?