Shwood calls itself "a simple experiment with nature." Harnessing the inherent uniqueness of each piece of wood, Shwood handcrafts sunglasses in their Oregon workshop "to showcase the medium’s natural and unique splendor."
Founder Eric Singer had always enjoyed making art with wood, especially from the trees surrounding his house. "One day he chopped a limb off a neighbor’s tree, and hand-carved a pair of glasses from a solid piece of wood. He attached the temples using cabinet hinges and super-glued a set of cheap lenses into the frame," says Taylor Murray of Shwood. A year of blood, sweat, and sawdust later, the story goes, a company was born.
Shwood tells GOOD, "We tend to re-invent classic eyewear styles such as the Wayfarer and the Aviator by putting our own spin on them." But more than Ray Bans for hippies, the Shwood vision is to celebrate what nature has to offer the fashion world. The wood is treated as little as possible to preserve unique natural qualities. The aesthetic is backwards looking, honoring the past, revering simplicity, and intentionally thumbing its nose at trends. That said, the commercials and imaging on the company website seems tailor made to appeal to the style conscious.