The Anti-Groupon: New App Lets Repeat Customers Say Thanks New App We&Co Lets Customers Say Thanks, Get Free Stuff The Anti-Groupon: New App Lets Repeat Customers Say Thanks New App We&Co Lets Customers Say Thanks, Get Free Stuff
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The Anti-Groupon: New App Lets Repeat Customers Say Thanks New App We&Co Lets Customers Say Thanks, Get Free Stuff

by Alex Goldmark

July 22, 2011

People like to brag about where they go, and they dig the idea of competing to "check in" more: FourSquare grew 3,400 percent last year. A new app is betting people will want to say thanks as much as they like saying, "I'm here."

Malan calls this the anti-Groupon. With that site, price is the motivating factor for where to shop, with We&Co he wants it to be the people. A restaurant can make a policy that all regulars get an extra happy hour discount on Tuesdays. Or work out deals with partners to offer even more freebies.­ Whynatte, a latte energy drink, has already signed up for a pilot perks program, where restaurant and bar employees will be able to give the drink away for free to their favorite thankers. We&Co are in talks with some major national brands for similar promotions.

The business model is to keep the app free and fund it entirely by local advertising perks—and of course, by selling the data on who’s getting gratitude.  "Through the data, we will have an understanding of who the most appreciated bartender is," Malan says. And liquor companies will pay for that knowledge ... he hopes.

For now, Atlanta is the only city on the app that is  populated with employees at each establishment. So if you're an early adopter—by signing up here—you'll have to be the one to enter in your favorite service industry employees. Just another way to get to know them better. 

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The Anti-Groupon: New App Lets Repeat Customers Say Thanks New App We&Co Lets Customers Say Thanks, Get Free Stuff