The Fact That Changed Everything: David Berman and Do Good Design The Fact That Changed Everything: David Berman and Do Good Design
Design

The Fact That Changed Everything: David Berman and Do Good Design

by Carren Jao, Jessica De Jesus

August 19, 2012

This post is brought to you by GOOD, with support of IBM


As part of his campaign, Berman brought together a world jury to iron out standards for judging a design project’s sustainability. Like LEED for architecture, the Icograda Sustainability Standard would attempt to measure a design project’s merits using a voluntary point system based on environmental, financial, cultural and social responsibility goals.

“One way we measure social responsibility is to what degree a project embraces universal design,” points out Berman. Once a project applies for certification, it will then receive a number, which allows anyone to track a project’s progress and performance.

The standard is still in its infancy and the jury— represented by graphic design professionals from every continent—has yet to define its precise metrics, but Berman proudly shares that all fifty Icograda member countries have agreed to adopt the proposed standard.

Straddling many roles and projects would be a heavy load for others, but to Berman it seems to be a challenge he relishes. Today, sustainability is on everybody’s lips from large architecture companies to home care companies. Driven by a sense of responsibility, Berman says he has never harbored more hope for a better future than he does now. “Once people recognize that our future is our common design project, then they get on it.”

Image via Davidberman.com

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The Fact That Changed Everything: David Berman and Do Good Design