The Green Side of Business: DODOcase Plans for the Sustainable Road Ahead The Green Side of Business: DODOcase Plans for the Sustainable Road Ahead
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The Green Side of Business: DODOcase Plans for the Sustainable Road Ahead

by Bekah Wright

December 14, 2011

This post is in partnership with UPS

A more far-reaching goal DODOcase is considering involves the products themselves. “We now use renewable bamboo trays to hold eReaders and tablets,” says Dalton. “We’re looking into including a recycled plastic tray in the mix. The effort would be an expensive one.” Thanks to the backing of GOOD and UPS, Dalton thinks they can move more quickly to an even green-friendlier product.

As DODOcase undertakes its sustainability mission, they’ll have input from both UPS and sustainability experts. What Dalton hopes will come from DODOcase’s efforts: “We’d like to make lasting changes in DODOcase's modus operandi on a daily basis and impact change in our employees as well. If we set a bar and educate employees on how we need and want things done at work, there should be a trickle down effect at home. In a very microcosm sort of way, there are 24 people or so we can effect. Hopefully, we’ll have a broader effect in the city.”

Below, we’ve asked green business experts for their advice on improving DODOcase’s sustainability strategy. 

P. Simran Sethi,  University of Kansas Associate Professor of Journalism with a focus on sustainability:

It would be interesting for DODOcase to explore the use of alternate, lighter weight materials (many of us are using iPads and Kindles to reduce the number of books we're schlepping) and explore low-impact glues and dyes if not already doing so.

In terms of transportation, it would be great if DODOcase not only encouraged bike use, but subsidized public transportation passes as another means to encourage low-impact commuting.

Amit Jain, Sustainability Consultant at AmitJain310:

DODOcase should consider cradle-to-cradle design. The idea is to either recycle, repurpose or refurbish. One way to do this is by taking back broken DODOcases, or giving discounts to customers who want to exchange old ones for new ones. DODOcase could in turn use the pieces from broken or returned products and retrofit them into a new style. Everything is so retro and custom with their current designs, it should be easy to do a remix of an old style.

They should look at other ways they can utilize recycled materials. Can they incorporate hemp or other materials that are sustainable?

Jeff Hayes, Independent Certified Integrated Reporting Specialist, formerly of Opportunity Green:

If they’d like to be leaders in the sustainability arena, they might want to come at it from greenness for profit. That would be a leadership position. Other people have done it, but only the leaders have come at it from that perspective. With business that tends to resonate well. It’s great to feel good operating sustainably, but if you’re not feeling an upside you’re going to drive yourself out of business.

DODOcase should think about how they’re going to measure their greenness? It can only be measured in something quantifiable, like paper use avoided. There are lots of ratio and key performance indicators. Pick one, or three at the most, and focus on reporting on that for a cycle, maybe a quarter, maybe a year. Ratchet it up from there and set benchmarks along the way.

Check the Green Side of Business series next week for DODOcase’s progress with the experts’ advice.

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The Green Side of Business: DODOcase Plans for the Sustainable Road Ahead