The Green Side of Business: DODOcase Plans Short and Long Term Strategies The Green Side of Business: DODOcase Plans Short and Long Term Strategies
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The Green Side of Business: DODOcase Plans Short and Long Term Strategies

by Bekah Wright

December 19, 2011

This post is in partnership with UPS

As for Manning, he’s focusing on a new goal. “I cringe every time reject covers are thrown away,” he says. “I’m looking at ways we can reuse our scrap product as well as recycle components from rejected products. Winning the contest has given us the incentive and goal to put this structure together and make it happen.”

As DODOcase continues to move forward with their sustainability efforts, green experts offer some more ideas for long term planning:

 

Nurit Katz, UCLA’s Sustainability Coordinator and an instructor for its Global Sustainability Certificate Program

Most Fortune 500 companies have sustainability programs; DODOcase should  explore their approaches, failures and successes. One company that openly features their efforts is Patagonia.

Also, they should check into sites that report what companies are doing to learn about effective practices and how they’re reporting their sustainability. Some of these sites include: Corporate Register, CSR Wire, and CERES Sustainability Reporting Awards.

Jeff Hayes, Independent Certified Integrated Reporting Specialist, formerly of Opportunity Green:

When looking at planning a strategy, DODOcase should consider going through a lifecycle analysis of their leading product, even a light version of it, and a carbon footprint assessment. This will give them tools they can put into practice and they won’t have to pay a consultant.

As for strategy, Global Reporting Initiative (a reporting framework used by companies to report economic, environmental and social performance data) is a really great place to start the conversation. Sure it’s complicated and not all aspects will apply, but a lot will.

Amit Jain, Sustainability Consultant at AmitJain310:

DODOcase should look at becoming a B Corporation, a new corporation establishment that’s acknowledged by 26 states. B Corp makes it legally possible to donate money or allocate resources to protecting the environment or community without being liable against stakeholders. It’s a pretty big commitment but if a company is really committed to sustainability and community, it changes the culture of a company – they’re now making money to do something good with it. Being a B Corp makes this message clear.

Check the Green Side of Business series next week for DODOcase’s progress.

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The Green Side of Business: DODOcase Plans Short and Long Term Strategies