The Internet Dethroned! We Now Waste More Time on Mobile Apps than the Web

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The Internet Dethroned! We Now Waste More Time on Mobile Apps than the Web The Internet Dethroned! We Now Waste More Time on Mobile Apps than the Web
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The Internet Dethroned! We Now Waste More Time on Mobile Apps than the Web

by Alex Goldmark

June 23, 2011

We spend a lot of time staring at screens. And now, for the first time, people who own smartphones spend more time staring at their little screens than the medium-sized screens on their desktops. 

According to the mobile app analytics firm Flurry, smartphone users spend an average of 81 minutes-a-day using mobile apps, compared to 74 minutes on the internet via their computer. This is meant to show us the future of media is in apps, not web browsing.

That's an incredible amount considering that in 2009 the average American watched just over 3 hours of mobile video a month. Now that happens in a weekend (for people with smart phones). The quick adoption of apps argues strongly for a shift from multiuse websites requiring lots of clicking, to single function apps on your pocket. Flurry:

Growing at 91 percent over the last year, users now spend over 81 minutes on mobile applications per day. This growth has come primarily from more sessions per user, per day rather than a large growth in average session lengths.

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