"Nudging" People to Make Better Environmental Decisions "Nudging" People to Make Better Environmental Decisions

"Nudging" People to Make Better Environmental Decisions

by Ben Jervey

December 3, 2010
The BBC World Service has a great video on the "nudge theory" of changing the public's behavior with regard to the environment. (You'll have to click through, since they won't allow an embed, but trust me, it's well worth it.) From the BBC:

One of the most ingrained behaviours affecting carbon emissions is car use. Government efforts to persuade people to shift from cars to public transport tend to be preachy and heavy handed. But in Sweden, economists believe using "nudge" theory can create real change.

Even master warriors need a nudge to avoid a spillage!

Ben Jervey More Info

Ben is a writer and editor covering climate change, energy, and environment, and is currently the Climate and Energy Media Fellow at Vermont Law School. He was the original Environment Editor at GOOD Magazine and his work has appeared regularly in National Geographic News, Grist, DeSmogBlog, and OnEarth. He recently worked with the non-profit Focus the Nation to publish an Energy 101 primer. When living in New York City, he wrote a book, The Big Green Apple, on how to live a lower impact life in the city. A bicycle enthusiast, Ben has ridden across the United States and through much of Europe.
Some recent articles by Ben Jervey:
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"Nudging" People to Make Better Environmental Decisions