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The Philippines Gets a Billboard That Reduces Pollution The Philippines Gets a Billboard That Reduces Pollution

The Philippines Gets a Billboard That Reduces Pollution

by Alex Goldmark
June 29, 2011

Billboards get a bad rap, and rightfully so. The vast majority of them just sully the visual environment. But a new billboard in the Philippines might actually make the world a little better, in its own small way, by reducing air pollution. 

Coca-Cola teamed up with the World Wide Fund for Nature (the local name for the WWF) to build this 60-by-60 foot plant billboard in Makati city. According to a release from WWF-Philippines, the 3,600 potted Fukien tea plants can absorb as much as 46,800 pounds of carbon dioxide over the course of a year.

The ad is also made out of recycled materials. Each of the plants is potted in discarded bottles from Coca-Cola company products. They are specially modified to allow the plants to grow sideways with an efficient drip irrigation watering system. 

The billboard still uses electricity to light it at night, and it'll also require watering, but a crowded city can always use more green space, even it it's vertical and shaped like a sugary soft drink. 

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