The Story Behind 826 National's Branding and Design The Story Behind 826 National's Branding and Design
Design

The Story Behind 826 National's Branding and Design

by Zach Frechette

September 29, 2009
While we're on the subject of the importance of design to the success of nonprofits, let's take a moment to contemplate the standard bearer: 826 National. The pros behind this tutoring center-where each location (there are seven) features a fake retail store, selling whimsical items against theme like "pirates" and "time travel"- have just released a monograph of every odd and wonderful product they've ever offered. The combined effect of seeing them collected in one place is a staggering testament to their total commitment to design and branding-plus it's real pretty. And if you've ever wanted to know the origin story behind a half-gallon of antimatter or a replacement robot larynx, this is your chance. Check out more scans from Essentially Odd (that's the name of the book) here, and buy yourself a copy here.
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The Story Behind 826 National's Branding and Design