This Refillable Water Bottle Sends Clean Drinking Water Where It's Needed Most This Refillable Water Bottle Sends Clean Drinking Water Where It's Needed Most
The GOOD Life

This Refillable Water Bottle Sends Clean Drinking Water Where It's Needed Most

by Katy Gathright

November 3, 2012



Water projects are deceptively complex. People need wells for clean water, but one must also  ensure that remote communities have ways to repair their wells and water lines. Training people about their water systems remains a cornerstone of the project.

To make their goals achievable, MiiR narrowed their call to action to something simple and concrete. One dollar of every water bottle purchased provides one person with clean water for a year. It’s a number based on careful research, and it's backed up by the nine water projects that MiiR has funded by partnering with Charity: Water and One Day’s Wages.

From the very beginning, MiiR wasn’t building a brand around admonishing people for buying plastic bottled Evian. “It’s not compelling to tell someone not to do something but then to buy your product,” Pape said.

Pape’s exclusive water bottle design was created in 2009. It looked different from any other bottle on the market, and it was an opportunity to build a company and a brand that could connect consumers with one of the most important humanitarian issues. Through their initiative one4one, MiiR has raised $70,000 to fund nine water projects across Southeast Asia and Africa.

Rather than choosing one product to donate in bulk to these regions, MiiR wanted to support projects for sustainable development—a more transparent way to make a difference because it requires you to keep checking in on the projects you implement. Beginning this winter, MiiR will register every single bottle they sell so that customers can log onto their website and track exactly where their dollar goes.

MiiR water bottles are featured on Designed Good through Monday, November 5.

 
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This Refillable Water Bottle Sends Clean Drinking Water Where It's Needed Most