Hyperlocal by Design: Stella McCartney Shears Her Own Sheep to Bring You This Purse

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Hyperlocal by Design: Stella McCartney Shears Her Own Sheep to Bring You This Purse Hyperlocal by Design: Stella McCartney Shears Her Own Sheep to Bring You This Purse
Lifestyle

Hyperlocal by Design: Stella McCartney Shears Her Own Sheep to Bring You This Purse

by Yasha Wallin

March 9, 2013

Remember that Portlandia sketch that parodied the conscious eater's quest to know where the chicken they are about to consume came from? "Is it local?" Fred Armisen asks before being offered a portfolio of papers showing where exactly Colin, their dinner for the night, was raised and roamed before being served on their plates.

It's satire, sure, but more and more consumers are asking for such provenance: to know where their food and products come from in order to make smart decisions about what they purchase—decisions that align with their values.

Image courtesy of Stella McCartney
 

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