Good news for bike activists: Making a safe place on streets for cyclists (and pedestrians) boosts sales for the small businesses in the area.
It stands to reason—especially in New York where parking is near-impossible, but locking your bike at the nearest sign post while you pop into an enticing shop is no big shake.
If better personal health, better air quality, less congestion, and saving the planet isn't enough to tip the traffic balance in favor of cycling, maybe following the money will do the trick.
You can read the full study here:
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